The advent of the smartphone and tablet has had a dramatic impact on the types of media we consume. Whereas in the past we might have been wedded to printed sources such as newspapers or magazines, the ubiquitous nature of electronic devices means video has emerged as a highly popular visual means of accessing information and entertainment.
Video perfectly suits the hectic pace of modern life. A tightly edited and well-produced video can be informative, engaging and easy to digest - even on the go - making that this type of format a good match for today’s always-on, 24/7 society.
It comes as no surprise, therefore, to find that video has become an increasingly popular form of media in B2B markets. Many industrial organisations are now in-step with their tech-savvy customers, creating high-quality videos that encapsulate the technical capabilities of the systems and components they produce. Indeed, according to recent research (video marketing statistics 2020 by Wyzowl), 85% of businesses now use video as a marketing tool, proving what a convenient and accessible medium it has become.Supporting maintenance activities
Maintenance is particularly suited to this type of format. It is often easier to show how to prevent or fix a problem than it is to explain in a wordy repair manual. That’s why most companies have established YouTube channels as valuable knowledge resources for technicians and engineers responsible for maintaining equipment, both in plants and out in the field.
Here at Parker, video has been used to provide maintenance support for the new HLR range of electromechanical linear actuators. These three-minute productions cover a broad range of topics including ‘How to re-lubricate an HLR actuator’, ‘How to re-tension the HLR toothed belt’ and ‘How to replace the HLR steel strip cover’.
They also detail the assembly of the HLR within an application, covering areas such as ‘How to mount a gearbox to an HLR’, and ‘How to set up an HLR two axes configuration’. In each case, the videos have been made to get technical information across in a clear and concise manner that supports the more productive working of the maintenance professional.
Going forward, Parker is committed to using video as a means of talking to our customers. That doesn’t mean the end of the printed word in technical manuals: it is about using the power of technology to complement more traditional types of media to communicate in the most effective way that we can.
Parker’s Electromechanical and Drives Division offers specific tutorials to facilitate maintenance and improve the user experience. The video channel, has been enhanced with five new videos relating to the HLR range to help maintenance professionals carry out common operations.
Visit Parker EMDE YouTube support to see the various tutorials already online. You can see here the most popular HLR electromechanical linear actuators maintenance video.
This article contributed by Olaf Zeiss, product manager - Actuators, Electromechanical and Drives Division Europe, Parker Hannifin Corporation